Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

PHM – Pharmaceutical and Healtcare Management –  Curriculum Structure

Name of the Subject:

TERM I

  • Value Based Management

  • Anatomy & Physiology

  • Organizational Behaviour and Change Management

  • Basics of Accounting and Finance

  • Statistics for Management

  • Introduction to Pharma Marketing

  • Communication Dynamics

TERM II

  • Operations Management

  • Pharmacology & Disease Management

  • Legal & Statutory Aspects of Pharma & Healthcare

  • Research Methodology

  • Human Capital Management

  • Sales Management

 

TERM III

  • Marketing Strategy (Pharma)

  • Pharma – OTC Marketing

  • Distribution, Logistics & Supply Chain Management

  • Marketing Research

  • B2B Marketing

  • IT for Management Workshop

 

 

Followed by a Summer Internship – 2 Months (May - June)

 

TERM IV

  • Brand Management

  • Business Strategy

  • Customer Relationship Management

  • Healthcare management

  • Contemporary Business Environment

  • Molecule To Market

  • Leadership and Teamwork Module

 

 

TERM V

  • Marketing Analytics (2)

  • Managerial Economics (2)

  • Hospital Management

  • International Business & International Marketing

  • e-Marketing

  • Business Law

 

TERM VI

  • Management Project